WebSite Tracker - Not only do I need to be able to quickly create and manage my company's Web site, but I also need to use my site to generate meaningful market research. Through its automated search engine registration and the hit count tracking features, this is a great 'instant Website' for a business. I need to direct the content and design of the Website according to market demands. It's also up to me to stay on top of our search engine registrations and make sure that they are effective and up to date. As the manager of our site, I also must monitor our marketing statistics generated by the Website. I then qualify leads that fill out RFIs at the Website and promptly distribute them to the appropriate sales representatives.

Prospect Tracker - Since each prospect is entered and tracked through this tool, I am able to see where our leads are coming from and which marketing efforts are most effective. By monitoring Prospect Tracker, I can make sure that I'm focusing my department's efforts in the right areas so that we're not spinning our wheels. It's up to me to enter new lead profiles and hand them off to the appropriate sales representatives. Related to that, I need to redistribute rejected leads to other sales staff. I also create marketing documentation for our sales force and make it accessible right in Prospect Tracker, along with maintaining a list of marketing resources and organizational mailing lists. Finally, I monitor the inflow of new leads and their sources and stay up on our marketing effectiveness.